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The ALL NEW 2017 edition of the Wall Street Journal bestseller Non-Obvious featuring 15 NEW trends and updated ratings of over 60 previously predicted trends! What unexpected insights can a holographic Holocaust survivor and a Japanese film about soy sauce offer us about career development? How do self-repairing airplane wings, touch-enabled "skinterface" tattoos and smart locks predict the next trillion dollar industry? What can the surprising popularity...
42) Arriving Today: From Factory to Front Door — Why Everything Has Changed About How and What We Buy
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Shortlisted for the 2021 Porchlight Business Book Awards, Current Events & Public Affairs
The Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple phrase shoppers take for granted—"Arriving Today"—in this eye-opening investigation into the new rules of online commerce, transportation, and supply chain management.
We are at a tipping point
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How do the rich get rich? An updated edition of the “remarkable” New York Times bestseller, based on two decades of research (The Washington Post).
Most of the truly wealthy in the United States don’t live in Beverly Hills or on Park Avenue. They live next door.
America’s wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for...
Most of the truly wealthy in the United States don’t live in Beverly Hills or on Park Avenue. They live next door.
America’s wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for...
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The trade gap between the United States and China is a perennial news staple. Our commonplace goods are manufactured in such far-flung places as Honduras, Mexico, and Korea. Why has the distinction Made in America become such a rarity? The cynics always talk about the hard economic realities of our times. They suggest that American manufacturing has reached the end of its road, this is the price we pay for globalization. Alan Uke sees it differently....
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In economics, money illusion refers to the tendency of people to think of currency in nominal, rather than real, terms. In other words, the numerical/face value (nominal value) of money is mistaken for its purchasing power (real value). This is false, as modern fiat currencies have no inherent value and their real value is derived from their ability to be exchanged for goods and used for payment of taxes. The term was coined by John Maynard Keynes...
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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:
categorypirates.substack.com
There isn't a tech executive on planet earth who hasn't seen the chart from the book Crossing The Chasm that separates early adopters from later-stage customer segments.
Author Geoffrey A. Moore describes (languages) the "chasm" innovative startups must cross to move their products out of...
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En la actual coyuntura económica, caracterizada por un crecimiento bajo o nulo, cualquier empresa que lleve su negocio "como de costumbre", con las estrategias y tácticas de siempre, no podrá prosperar e, incluso, puede ver amenazada su supervivencia. Esto se ve sobre todo en el sector de la distribución minorista, aunque es igualmente extrapolable a cualquier otro.
Existen dos estrategias que las empresas del sector de la distribución pueden...
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Greetings and welcome! In this engrossing book, we embark on an investigation into the most well-known brands in the world, learning about their fascinating histories and evaluating their benefits, drawbacks, opportunities, and threats. Each chapter focuses intently on a specific brand and provides detailed details on both their accomplishments and failures. These companies, which include household name brands and technical trailblazers, have changed...
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Los seres humanos precisamos un sentido de pertenencia. Formar parte de una tribu, pertenecer a ella y aprovecharse de un grupo de gente con ideas similares es uno de los mecanismos más poderosos de supervivencia. Resulta que no deseamos pertenecer únicamente a una tribu, sino a varias. Y si nos dan los instrumentos necesarios y nos lo ponen fácil, nos apuntamos. Las tribus hacen que nuestras vidas sean mejores. Y liderar una tribu nos da la mejor...
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Cada vez son más las empresas conscientes de las ventajas competitivas que un buen diseño ofrece. El diseño logra que los productos, servicios y experiencias realmente importen al consumidor y, por ello, es también lo que mejora considerablemente el rendimiento de las empresas.
Sin embargo, acertar en el diseño de un producto o servicio no es una tarea sencilla. Las empresas que alguna vez lo han logrado son escasas y todavía son menos las que...
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Los profesionales del marketing y la publicidad nos bombardean todos los días con anuncios televisivos, vallas en las carreteras, banners en Internet, lonas en las fachadas de centros comerciales, etc. Las marcas y la información sobre ellas nos llegan constantemente, a gran velocidad y desde todas las direcciones.
Nuestro cerebro recopila y filtra esta información todo el tiempo. Algunos fragmentos de la publicidad logran llegar hasta nuestra...
52) Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology
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Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But, in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three unique...
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Una guida semplice per fare soldi con la creazione di prodotti digitali per un mercato già esistente.
Vi insegnerò a diventare ricchi
Le persone non danno quello che non hanno. Dave McAllen ha delle attività. A coloro che lo ascoltano, egli dà lavoro. Dave fa un sacco di soldi dopo aver cercato nelle pi profonde insoddisfazioni e sofferenze delle persone e creando dei prodotti specifici non ancora utilizzati per aiutarle a trovare risposte e...
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Creative thinking is about finding a way of looking at problems or situations from a fresh perspective to conceive of something new or original. It then becomes inventive thinking when something is created. If you have a brainstorming meeting and dream up dozens of new ideas, then you have displayed creativity but there is no inventiveness until something gets implemented. So, creativity and inventiveness go together hand in hand.
With his usual...
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El diseño de experiencias es tan viejo como el mundo. Desde el comienzo de los tiempos se han diseñado ceremonias religiosas, edificios o espectáculos con el fin de transmitir unas determinadas experiencias. A pesar de que la mayoría de las empresas transmite experiencias sin pensar en ellas, consciente o inconscientemente, todas las crean. La gestión de experiencias es un sistema para administrar de forma sistemática las señales sensoriales...
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For over 200 years loyalty programs have hovered around enticing customers to come back for more.
This book is a departure from what we have known and adhered to for the past 200 years.
It provides a new framework with four axioms of loyalty and four L&S Principles supported by over 30 true accounts. A new concept of Latency Factors, based on cognitive bias and mental patterns, that identifies the blind spots in our thinking, is also introduced in...
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In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn't enough to differentiate your business-it needs to be designed for service from the ground up. Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea that the design of services is markedly different than...
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Today in business you want to be more than "good enough", and a brand strategy that identifies and highlights your points of difference is like having a secret weapon. For many firms it's the missing link. This book teaches SMEs and entrepreneurs the seven foundational steps that the world's greatest brands leverage to leap ahead of their competitors. Learn how to think strategically, how to find your point of difference and how to build the brand...
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El mundo está cambiando de forma vertiginosa y, con él, las reglas del marketing. Las viejas prácticas tan bien aprendidas durante años han dejado de funcionar porque han saturado los medios de comunicación y la mente del consumidor. Para que nuestro producto no se vuelva invisible entre unas opciones cada vez más numerosas debemos hacerlo extraordinario, diferenciarlo y lograr que la gente se fije en él como si fuera una Vaca Púrpura.
Las...
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Lo reconozcamos o no, estamos manipulados. Las tecnologías que usamos nos han forzado a adoptar conductas y también han generado nuevas adicciones. Los psicólogos cognitivos definen los hábitos como "conductas automáticas estimuladas por señales situacionales". Son cosas que hacemos con poco o ningún pensamiento consciente. Los productos y servicios que usamos habitualmente alteran nuestro comportamiento, porque así es como fueron diseñados.
En...
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